Borussia Dortmund is the intense football experience
Borussia Dortmund stands for intensity, authenticity, cohesion and ambition. There's an intense character to everything we do. Our stadium is the epicentre. This is where all of BVB's energy is released. We enjoy a special place in the hearts of all our fans: their unconditional loyalty has carried us through the good times and the bad for more than 100 years. We are determined to give them something back. Be it through sporting success, or through our promise to remain true to our traditional ethos and be as we've always been: sincere, candid, battling and grounded in the values of Dortmund – the city and its people.
Borussia Dortmund is a uniquely intensive footballing experience. Everything about the club is charged with maximum energy and deep emotion. The club colours black and yellow are a visual expression of this intensity. It makes BVB unique and ensures that the club captivates so many people.
Borussia Dortmund is wholeheartedly loved by its fans. Like them, BVB is deeply connected to the values that characterise its home city Dortmund and the Westfalian region: candour, sincerity and grit. We wear this authenticity as a badge of honour but also bear the scars and worry lines that come with it. It makes BVB endearing and ensures the club is supported by its fans through thick and thin.
Borussia Dortmund is a spiritual home and extended family for many people. BVB carries enormous appeal: for the people of Dortmund, it is the one constant that provides happiness and solidarity in a city that has experienced so much upheaval. The fans' unconditional loyalty is a visible expression of this cohesion. It has made BVB a crowd magnet and ensures that the club can always rely on its fans even during difficult times.
Borussia Dortmund is an important and successful club. BVB has won many hearts in its long history and delivered many major honours: the UEFA Champions League, European trophies and German championships. The willingness to always give everything for the cause and get up time and again after falling is the visual expression of this ambition. It has made BVB a permanent fixture in the Bundesliga and ensures that it can face its opponents full of confidence and pride.